Corporate Social Responsibility (CSR)
TOPIC: "How Responsible Business Strategies are Driving Successful Businesses in Asia"
Corporate Social Responsibility (CSR) has become part of doing business in today's globalized world. In Asia, a region stereotyped for cheap labor, low environmental standards, and corruption, CSR is a growing trend. The panelists will discuss best practices in governance, corporate citizenship and sustainability, and how these issues are shaping the growth and opportunities for successful businesses in Asia.
Faculty Moderator
Rick Bunch. Managing Director, Erb Institute for Global Sustainable Enterprise

Rick Bunch is Managing Director of The Erb Institute for Global Sustainable Enterprise, a partnership between the Ross School of Business and the School of Natural Resources and Environment at The University of Michigan. The Institute’s large MBA/MS program prepares students to lead sustainable enterprises by pairing management training with environmental science and policy knowledge. The Ross School of Business was recently ranked as the top business school in the world for course content and research on the role and impact of environmental and social issue on business by The Aspen Institute’s “Beyond Grey Pinstripes” report.
Rick has 15 years of global experience leading development of business education and research programs around issues of sustainability and corporate social responsibility.
Previously with the Business and Society Program at The Aspen Institute, he launched a new program for education and research on business-and-society topics in Chinese business schools.
From 2003 to 2005, he was executive director of the Bainbridge Graduate Institute, near Seattle, Washington. Founded in 2002, BGI's mission is to be the leading values-driven business and management school that prepares individuals to transform the world of work and to help create sustainable, socially just economies and healthy environments.
From 1996 to 2003, Bunch served as director of business education at the World Resources Institute (WRI). He produced training conferences for business school faculty and program staff in North and Latin America and China. He also oversaw the development and publication of business-school curriculum, and developed and co-authored the Beyond Grey Pinstripes MBA program rankings.
Bunch holds an MBA and environmental management certificate from the University of Washington and a bachelor’s degree in political science from Yale University.
Panel Speaker
Douglas C. Henck. Vice Chairman, Asian Corporate Governance Association
Presentation Title: "The Role of Corporate Governance"

Douglas Henck serves as Vice Chairman of the Asian Corporate Governance Association, a position he has held for eight years.
From 2006 to 2009, he was based in Haifa, Israel where he served as Chief Financial Officer at the Bahá'í World Centre, the global administrative headquarters of the Bahá'í Faith. In this capacity, he was responsible for the realignment of all investment policies, treasury practices, the annual operational planning processes, and the financial organization for this worldwide NGO with revenue and disbursements to over 200 countries and territories around the world. During his time in Israel, Mr. Henck also served as an Independent Supervisor on the Board of Supervisors of China Pacific Life Insurance Company, based in Shanghai.
Mr. Henck retired from the position of President, Sun Life Financial Asia in 2005 after more than five years leading that organization. During his tenure, the organization grew at a compounded rate of 50% per year and established a top five leadership position in each of its markets. Prior to joining Sun Life Financial, Mr. Henck was Senior Vice President of the AIG Life Division of the American International Group, based in Hong Kong.
Mr. Henck moved to Hong Kong in January 1987, and established the Asia Regional office of the US-based Aetna Inc.; he remained as the senior executive in the region for the next ten years before joining AIG. He first joined Aetna in 1974 after graduating with B.S. Mathematics from Rensselaer Polytechnic Institute in New York. Mr. Henck qualified as a Fellow of the Society of Actuaries in 1978.
Mr. Henck is a Past Chairman of the American Chamber of Commerce in Hong Kong, having led the organization during the historic 1997 calendar year. He also served two terms as Chairman of the Asia Pacific Council of American Chambers of Commerce from 1993 – 1995. Mr. Henck testified on the future of Hong Kong before the US Senate Foreign Relations Committee in 1996 and has appeared frequently on local and international television as well as in print media. He is a member of the Board of Directors of the Harmony Program, a New York based charity providing music lessons to economically disadvantaged children.
Panel Speaker
Joshua Wickerham. China Representative, AccountAbility
Presentation Title: "CSR from China: Going Out and Staying In for Sustainable Development"


Joshua Wickerham is AccountAbility's Representative in China. He guides AccountAbility’s China strategy and opened AccountAbility’s Beijing office. As China Representative, his work aligns to AccountAbility’s major areas of focus. Firstly, he stewards the AA1000 group of standards in China (Accountability Principles Standard, Assurance Standard, and Stakeholder Engagement Standard); he secondly guides work with major corporations to improve their sustainability strategies, governance, management systems, stakeholder engagement, and collaborative governance approaches; lastly, he works with government officials, civil society, and the private sector to research trends in sustainability indexes and metrics, voluntary standards and sustainable trade, and other means of shaping markets to reward sustainable development at the regional, national and international levels, largely under the banner of AccountAbility’s Responsible Competitiveness program. (www.responsiblecompetitiveness.org)
Joshua’s projects include Responsible Competitiveness in China 2009: Seizing the low carbon opportunity for green development, written under patronage of the Swedish EU presidency and the Sino-Swedish CSR Project (Swedish Ministry of Foreign Affairs and the Chinese Ministry of Commerce), which was launched at the EU-China Summit in November 2009. He has also participated in a “sustainable trade strategy” research project organized by the Chinese State Council’s affiliated think tank the Development Research Center and several other international and Chinese research organizations, in which he co-authored Advancing Sustainable Competitiveness of Chinese Transnational Corporations with Doctors Long Guoqiang and Simon Zadek. He also co-edited the Chinese version of the State of Responsible Competitiveness 2007. With the Sino-German CSR project and the Zhejiang Provincial Trade and Information Committee, Joshua has also led the AccountAbility team in China on responsible competitiveness strategies in Zhejiang’s textile and medicine sectors. Joshua has written cover stories and designed managerial surveys for Fortune China magazine and his work has been published in the UK Guardian, ChinaDialogue, as well as several journals, encyclopedias, and magazines. Joshua also oversaw the Chinese translation of the AA1000 Assurance Standard and Accountability Principles Standard.
Joshua graduated with his BA from the University of Michigan and has studied at Tsinghua University’s School of Public Policy and Management, the Shanghai Conservatory of Music, and received his masters from the Graduate School of International Relations Pacific Studies (IR/PS) at the University of California San Diego.